Email marketing is an excellent way of promoting product services and events to customers and suppliers who have requested to receive such email messages. Recipient responses to email marketing messages can be measured through open-up and click-through tracking. The analysis can be further extended to measure actual sales or membership conversions. With the help of this real data, companies and organizations can make more informed decisions to match the needs and preferences of subscribers.
When conducting the email marketing campaigns, it is important to use full-featured email marketing software. The software should provide double opt-in functionality and an easy-to-use interface for people to automatically subscribe, unsubscribe and change their email addresses or subscription settings. The software should automatically handle bounces or delivery errors and provide advanced, in-depth tracking and reporting capabilities to measure the effectiveness of campaigns.