Email marketing is an excellent way of promoting product
services and events to customers and suppliers who have requested to receive
such email messages. Recipient responses to email marketing messages can be
measured through open-up and click-through tracking. The analysis can be
further extended to measure actual sales or membership conversions. With the
help of this real data, companies and organizations can make more informed
decisions to match the needs and preferences of subscribers.
When conducting the email marketing campaigns, it is
important to use full-featured email marketing software. The software should
provide double opt-in functionality and an easy-to-use interface for people to
automatically subscribe, unsubscribe and change their email addresses or
subscription settings. The software should automatically handle bounces or
delivery errors and provide advanced, in-depth tracking and reporting
capabilities to measure the effectiveness of campaigns.
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